a recognized address owned by one or several private keys..
activity
a representation of how active an account is on the network. Mathematically, this is the sum of all previous rewards received by an account.
age
the sum of the token value of each input transaction (k1, k2 , . . . kn ) into an account multiplied by the number of blocks or periods since each transaction occurred..
influence
the total representation of an account’s social capital, made up of three core components: Age, Activity, and Social Level.
social level
the numerical rank of each account, determined by the orders of all other accounts in a chain that references previous blocks.
Yup protocol
the autonomous software that establishes the infrastructure for the Yup Network, determining asset allocation, network ownership, transparency, etc. This runs atop a DLT, currently EOS.
YUP token
the fungible cryptoasset used to increase impact and engage with the Yup network and ad marketplace. New tokens are minted under a strict predetermined schedule.
Citations
1.
Coleman, J. “Social Capital in the Creation of Human Capital.” Knowledge and Social Capital, 2000, pp. 17–
2.
Geiger, R. Stuart. “Bot-Based Collective Blocklists in Twitter: the Counterpublic Moderation of Harassment in a Networked Public Space.” Information, Communication, & Society, vol. 19, no. 6, 2016, pp. 787–803.
“140+ Social Media Statistics That Matter to Marketers in 2018.” Hootsuite Social Media Management, 10 Oct. 2018.
7.
“How Much Data Is Generated Every Minute On Social Media?” WeRSM - We Are Social Media, 18 Aug. 2015
8.
Bond, Robert M., et al. “A 61-Million-Person Experiment in Social Influence and Political Mobilization.” Nature, vol. 489, no. 7415, 2012, pp. 295–298., doi:10.1038/nature11421
Langhe, Bart De, et al. “Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings.” Journal of Consumer Research, vol. 42, no. 6, 2015, pp. 817–833., doi:10.1093/jcr/ucv047.
